Research and Competitive Intelligence
Competitive Intelligence (CI) is concerned with the discovery, analysis and reporting of information from outside the company, of which the client is currently unaware.
CI is much more than benchmarking a company’s activities. It is a thorough review of all direct and indirect issues relating to the business.
The process identifies opportunities and warns of threats based on an understanding of what competitors and other influencers are doing and planning.
The knowledge gained from this activity is often of most value when answering the question, “What will happen next?”
Technolink (UK) personnel are skilled in all aspects of C.I. and their work ensures our clients become more competitive with our supply of timely, relevant and actionable information about their competitors and markets.