Competitive Intelligence (CI) is concerned with the discovery, analysis and reporting of information from outside the company, of which the client is currently unaware.

CI is much more than benchmarking a company’s activities. It is a thorough review of all direct and indirect issues relating to the business.

The process identifies opportunities and warns of threats based on an understanding of what competitors and other influencers are doing and planning. The knowledge gained from this activity is often of most value when answering the question, “What will happen next?”

Technolink (UK) personnel are skilled in all aspects of C.I. and their work ensures our clients become more competitive with our supply of timely, relevant and actionable information about their competitors and markets.

In addition our intelligence gathering is assisted by a wide range of networking connections, including:

academic research and development departments,
access to high powered data bases and other information tools
business support organisations
International product sourcing and outsourcing contractors
Trade and industry associations
UK, EU and International government bodies

The resulting intelligence will be actionable, insightful and combined with the results of our knowledge management exercise will define the possibilities the client has to strengthen its business.

The benefits of undertaking competitive intelligence activities can be significant.

The most important developments impacting on a company’s prospects are often from sources that are outside of the company. CI will ensure that these developments are brought to your attention at the earliest possible moment.

The knowledge gained will ensure you are able to make the most effective decisions, when faced with events and opportunities. It is particularly relevant when evaluating investment and acquisition options.

Your plans and budgets will be much more realistic.

The actions taken to achieve your goals will have considerably higher chance of success. Ensures you compete only where you can win.

You have the potential to establish industry leadership, through a detailed understanding of the competitive landscape.

You will identify new product and market opportunities before the competition, through a better understanding of your customers immediate and future needs.

You will be up to date with the emerging technological trends that directly and indirectly impact on your business.

The Competitive Intelligence service can be the second step in implementing a full review of all business activities. Alternatively by utilising only our CI service, our client will become more competitive with our supply of timely, relevant and actionable information about their competitors and markets.