Technolink : UK limited
the world
Case Studies/Testimonials. Background – UK manufacturer, subsidiary of USA listed engineering group.  Challenge – UK company aims to increase its market share by offering its customers a wider product range.

Services Utilised;

arrow Knowledge Management – First step was to establish with clients management team the strengths and weaknesses of current product and service portfolio. Detailed discussion was also undertaken to ensure that if company successfully expanded its product range, then the appropriate resources would be in place to support the increased workload.

Competitive Intelligence – The first task was to identify which market sectors served by our client held the potential to deliver sales growth. We then carefully evaluated the performance of existing suppliers to these sectors. In particular, we were concerned with providing the maximum opportunity for our client to “cross sell” his product range.

Partnership & Collaboration Sourcing – Several product ideas were identified and a varied number of partnership agreements were considered. Product rights were finally secured by the following forms of agreement:

bulletManufacture Under License
bulletProduct Acquisition
bulletExclusive Distributor rights.

Results – The products acquired have exceeded the client’s goals of increased market share and profitability