Services Utilised;

• Knowledge Management – Established their core competence in manufacture significantly above typical competitor. Existing management team had capability and capacity to expand company. Supportive parent company prepared and able to invest.

• Competitive Intelligence – Identified specific product opportunity in business sector unrelated to core activity. Competitor analysis and direct research with customers proved market opportunity existed.

• Partnership & Collaboration sourcing – Client had no contact with customers in new market so employed Technolink (UK) to launch product onto market with specific intention of securing an early major account that would be prepared to champion the expansion of the product range.

Result – Very successful product launch. Within 3 years of market entry subsidiary recognised as second largest supplier to industry.